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Work
Carousell Group
Singapore
Carousell Group is one of Asia's tech unicorns and a leading classifieds marketplace with a focus on recommerce and sustainability.
Carousell Malaysia Portfolio: 2022
Mudah Portfolio: 2023
• Driving the strategic marketing direction and proposition in the local market.
• Developing the marketing and digital plans in alignment with the business objectives of the country.
• Providing inputs to the strategic programs, championing the needs of the local market and consumers.
• Localizing and adapting the regional strategic programs to suit the local needs.
• Leading and overseeing the country marketing operation and driving achievement of business performance metrics.
Goama
Singapore
Responsible for developing marketing strategies to establish and grow Goama’s positioning as the preferred Gamification Engine in the market.
Initiated automated email marketing to help nurture leads.
Created a unified brand image and communication throughout all channels.
Initiated content marketing including creation of articles, marketing videos, press releases, case studies, white paper, e-books, etc.
Vettons
Malaysia
To inject trust and authenticity into the eCommerce landscape through a cutting-edge platform that is designed to simplify the lives of consumers.
Lead the influencer marketing strategy, and the influencer marketing division under the marketing department.
Pioneered the social commerce feature in the Vettons App.
Acquired 10k users on the app within 72 hours after official launch.
Hit RM1 million+ GMV in one week after launch.
Total of 1.2 million+ impressions and 1 million+ reach on Instagram during launch from KOLs.
Plus Vibes
Malaysia
PlusVibes is a platform that integrates mental health associations, volunteered listerners and campaigners on a platform that encourages self-development and motivation.
Plan and execute the launch while sourcing and managing KOLs to promote the app.
Common Ground
Malaysia
To further increase marketing efforts to keep up with the growth of their business where they are opening a new outlet every other month. Focus was on influencer marketing, affiliates, and events.
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WORQ Coworking Space
Malaysia
Used a holistic marketing approach to improve brand awareness of the brand while generating quality leads. Through this plan, managed to maintain occupancy rate above 90% on a month-to-month basis.
StyleReserve
Malaysia
StyleReserve needed support in terms of business development to get more vendors onboard. The target was for 10 vendors to sign up before the launch, but through my strategy and network, managed to sign up 20 vendors by launch.
Through influencer marketing strategy and connections, managed to get many local A-list celebrities to endorse the brand, increasing brand awareness exponentially.
Alexander Wang
London, U.K.
Alexander Wang had just launched their store in Mayfair, London, and wanted to attract newer type of customers with high disposable income. Worked with an agency and hosted a private event at that store with customers from the Middle East, Russia, and China, with high disposable income. This increased sales in the store but also allowed them to tap into a new and valuable demographic.
Liberty London
London, U.K.
Liberty London was looking to target a younger audience with high disposable income. Partnered with an education agency and came out with a promotional strategy to target international students with high disposable income/allowance. This campaign was highly successful as they managed to get more traction on both the physical store, and website.
Intergreat Group
London, U.K.
Managed to increase (YOY) organic traffic of one of their websites by 600%+.
Initiated email marketing plan that involves creating automated emails, regular newsletters and other types of emails to increase quality of traffic, repeat visitors, and conversions.
Increased (YOY) user registrations by 120%+.
Initiated and created “Digital Media Packages” to get more companies to sign up to the company's services.
Initiated and created “Case Studies” to get more companies to sign up to the company's services.
Hotcourses Group
London, U.K.
Through SEO, managed to increase YOY organic traffic by 255%+.
Increased average conversion rate by (YOY) 300%+.
Managed PPC campaigns for 3 websites, where campaigns achieved an average of ROI of 700%+.
Coordinated email marketing strategy along with guiding the team to create email automation programs for 9 websites. These programs managed to increase repeat visitors on site, conversions, and average session duration for the websites.
The Georgian House Hotel
London, U.K.
Involved in creating the famous Wizard Chambers rooms inspired by Harry Potter, and created a marketing plan to promote it. The marketing plan managed to make the rooms an internet buzz and various popular media such as Huffington Post and Daily Mail published articles on it, which consequently lead to tremendous amounts of booking throughout the year, and the website generated 40k traffic in one day.
Goldsmiths, University of London
London, U.K.
Helped raise funds with the objective of building a shed for a nursery. Also promoted the cause both online and offline to get more people involved in the project. Took my own initiative to persuade a company to get involved and they did, which eventually helped us reach our target and build a shed for the children in the nursery.